Selected work — Case study
Amy Lewis guides somatic breathwork from the Mangaroa Valley — online sessions where people slow down, breathe, and come home to themselves. Her work needed a home that felt like the work: warm, held, personal. Not a booking tool.
The brief
Booking software is built for gyms and salons — transactional, cold, all dashboard. Amy's work is the opposite: trust has to arrive before the transaction does. The health screening isn't bureaucracy, it's care. The confirmation email isn't a receipt, it's a welcome.
The brief: a platform that carries her voice from first visit to final breath — discovery, booking, payment, Zoom, reminders and a free library of guided recordings — and runs itself. Because there's no admin team. There's Amy.
Outcomes
1
Facilitator running a whole studio — no admin team
6
Automated email touches from booking to breath
0
Manual steps between payment, Zoom and calendar
24/7
The recordings library, open while Amy sleeps
The approach
- 01
Trust before transaction
The design register was set by anti-references: not Headspace, not Calm, not a booking UI. Real photography, a warm serif, first-person copy — a site that reads like a conversation with Amy, because it is one.
- 02
Amy is the brand
Her face, her voice, her words — one facilitator, one kind of session, one clear path from curiosity to a booked seat. No institute energy, nothing between you and her.
- 03
Screening as care
The health questionnaire is woven into booking as Amy looking out for you — answer yes to a condition and the flow warmly routes you to her directly, before any money moves.
- 04
A studio that runs itself
Book → pay → the Zoom invite and calendar entry send themselves → reminders arrive at 24 hours and one hour → waitlists quietly fill any spare seat. Every email in Amy's voice, none of them sent by hand.
- 05
The living library
Evergreen guided recordings alongside the live sessions — free to everyone, with a gentle email gate only where it earns its keep. Small moments, woven into the rhythm of a day.
Technology
Next.js + Vercel
Fast and mobile-first — most visitors arrive from an Instagram story on a phone, mid-scroll, half-curious. The site has seconds to feel safe.
Airtable as the studio ledger
Sessions, bookings, waitlists and offerings in one base Amy can read and edit like a spreadsheet — because it is one. No admin panel to learn.
Stripe + Zoom, joined
Payment confirms the seat; the Zoom invite and calendar entry send themselves. No hands between the money and the session link.
Resend email flows
Six transactional touches — confirmation, reminders, waitlist — from Amy's own domain, written once in her voice and sent forever.
The work
The live platform, and the person it's built around.
Credits
- Facilitator & voice
- Amy Lewis
- Design, build & systems
- Billy Lewis
Breathe it in
The platform is live — sessions, recordings and all.
lucid.livingConnected work